We live in a fast society. We know what we want and we expect immediate access to information.
In a car supermarket, when a customer asks a question (like how much a vehicle will cost to tax, or its fuel consumption), they expect an immediate response as well.
But when you're selling thousands of vehicles every year, the sales people aren't going to know every detail about every car. So they scrabble through documents, look through files, by which time the customer's mind has moved on.
The opportunity to build trust with a clear, confident response has been lost.
Here's how a modern DMS can help.
Creating the vehicle record
When you create a record in a modern DMS, the vehicle details, features, and technical specifications are automatically retrieved from motor industry databases. So most of the data is actually filled out for you. Key in a VRM (or upload a list of vehicles on a spreadsheet) and you will get;
- Technical data from CAP, Motor Specs, or direct from the manufacturer
- Vehicle history from HPI or Motor Check
- MOT details from the DVLA
You can record vehicle features that aren't part of the standard spec - this will be as easy as using an online form when you receive and inspect the car. You can also scan in documents, upload photos and video, and note what has been supplied with the vehicle, e.g.
- Is there a spare key?
- Do we have a service history?
- Is there a tracking device fitted?
Everything you know about the car is now in one place, so everyone will know where to look.
DMS – a tool for customer satisfaction
When the customer is in the showroom you now have a real opportunity to shine.
A modern DMS can be used on a tablet, so you can answer questions while the customer is at your side. No leaving them alone while you go and look something up. Using a 4G tablet or smartphone, you can even get information when you're out on a test drive.
And it's not just about the vehicle the customer is interested in. You have the whole stock list on the same device, so it's easy to search for alternatives if the customer needs something different.
The DMS becomes your sales team's "second brain". Being able to quickly answer any question builds trust with your customer and ensures an efficient and professional sales process.