Anyone running a business has ambition, the goal of growth, expansion and of course, smooth operation. Achieving this naturally requires hard work, determination and skill, but what if I told you that these things could all be made redundant if your digital estate isn't in order?

In our digitised world, it is crucial to manage your systems and processes in a way that enables efficient, cost-effective and time-saving operations. Though these things often go unnoticed, without this, your business's growth, its appeal to consumers and critical day-to-day activities could face serious limitations.

Without knowledge of the best standards for establishing and maintaining a digital estate, it's understandable that businesses might cut corners and go for cheap, workable ways to get themselves started. In the short term, sure, this could make sense. But, take a moment to look inward and assess the invisible inner workings of your digital estate, and you might find your business is operating like a digital Rube Goldberg Machine.

What is a Rube Goldberg Machine?

A Rube Goldberg Machine (named after the American cartoonist Rube Goldberg) is a machine deliberately designed to perform the simplest of tasks in an unnecessarily over-complicated way.

Now, these convoluted, maniacal contraptions might be useful in an old episode of Tom & Jerry or in the Christmas Classic Home Alone, though for a business, they're anything but. If your business is operating like a Rube Goldberg Machine, it means it's running inefficiently, ineffectively and ultimately, it's going to be costly.

Consider this: if you were asked to design how your business was going to run, would you design it like this? The answer, of course, is no.

The problem is, your business may very well already be designed just like that. If your digital estate is a bloated hoard of files, data, servers and so forth, all running in an individual, disjointed manner, where simple tasks take twice the time they should, then guess what? You're running a digital Rube Goldberg Machine.

Whilst a little retro, this IBM video from way back in 1970 perfectly demonstrates how to identify the issues and then prevent your business from running like a digital Goldberg Machine:

Analysing the costs

Of course, the competitive nature of business requires not only the best methods for making money, but also for saving it. Operating like a digital Goldberg Machine, however, means your business will struggle with either of these.

The reason for this is the amount of time it can take you to perform simple tasks. And, as we all know, time is money.

The aspect of business most affected by these unnecessarily time-consuming tasks is, of course, employee productivity. In 2019, a Totaljobs study found that British workers spend at least 1 hour and 24 minutes of their working day being unproductive, which costs businesses across the country an eye-watering £143 billion, or on average, £4,467 per employee, every single year.


The worrying aspect of this? That this study only accounted for general productivity in the workplace.

Now, a business with a disjointed, needlessly complex digital estate, is really going to suffer from a lack of productivity. Take a well-known online car dealership, for instance. Their systems were so disconnected that to complete their most important task, completing the sale of a vehicle, an operator had to manually go through 12 separate screens. So, take the usual 1 hour and 24 minutes of unproductivity, combine that with these convoluted methods of working, and that average cost of £4,467 per employee is only going to keep rising.

Surely, anyone can see the downsides of someone spending far more time than necessary trawling through endless folders looking for just one file. Now imagine you're running a businesses with 50 employees, all having to over-commit their time to what should be straightfoward processes. Suddenly, everyone's behind schedule and crucial work is being held up, all because your digital estate is simply too complicated. It reeks of inefficiency and is a clear mismanagement of both company time and company assets.

In this fast-paced, time-sensitive world, there's a need, a need for speed, and if your business is running like a digital Goldberg Machine, then you're going to get left in the dust.

Making a change

Thankfully, despite far too many businesses committing themselves to such nonsensical methods of operation, there are clear solutions to this problem.

Your digital estate shouldn't be demotivating your team by creating more admin. You need to find the right technology that can do all of this automatically and also fulfills your business's specific needs. Let your workforce focus on what they do best and allow your business's growth to accelerate, your operations to run smoothly and start saving both time and money.

What your business needs, then, is sophisticated, feature-rich, business management software.

Take Odoo ERP (Enterprise Resource Planning), for example, that contains a host of apps including CRM (Customer Relationship Management), Manufacturing, Sales and Invoicing, amongst over 10,000 others. The beauty of Odoo is that it not only provides all these options for your business, but they also come fully integrated with one another. Most importantly, though, all of this is readily available at the simple click of a button.

Combine this with the expertise of OpusVL, who have worked with Odoo since 2005, and the implementation of these services into your business couldn't be simpler. Offering a tailor-made experience for your business, OpusVL will work with you to establish your needs, and then take you through the whole process until you are 100% satisfied that your business is ready to run more efficiently, and most importantly, more cost-effectively.

For more information on how OpusVL can save you from the clutches of the digital Goldberg Machine, go to

Now, you've got all you need to prevent the final stage of the Goldberg Machine from letting that hammer swing down a mighty blow on your business.